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Etikett hideki konno

Nintendo: Att marknadsföra 3DS blir ”mycket svårt”

Nintendo 3DS

Hideki Konno, chef för Nintendo’s EAD Software Development Group No. 1, har sagt att det kommer att bli ”mycket svårt” att marknadsföra Nintendo 3DS. Han berättar att många inom Nintendo inte trodde på konsolen innan de själva fick pröva den.

“We did hear doubtful voices,” sade han. “We weren’t completely successfully with Virtual Boy so there was a suspicious tone within the company.“

”First, I introduced the latest technology – the 3D panel – attached it to the Wii and showed a demo showing Mario Kart Wii and Animal Crossing. In Japan there’s a maxim: a glance is better than a hundred words. Even with words I wasn’t able to convince anyone. So I presented the demo to Miyamoto and Iwata and they were stunned and agreed to take it in that direction.”

Den största utmaningen blir dock att sälja konsolen till allmänheten, fortsätter Konno. Hur det bör göras är något som diskuteras ständigt inom företaget.

“We are constantly discussing how to market the product,” sade han. “Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies. But our key point with 3DS is that you don’t need glasses, which you obviously need to use in cinemas. So we think regular marketing and promotional activities will be very tricky for us. I think that a lot of awareness about 3DS will be spread by word of mouth.”

“Consumers can’t see the real surprise without the 3DS in front of them – cool footage isn’t enough – but [when] I went to our booth [at E3] and found consumers being surprised, saying ‘Wow!’, I was relieved to see those reactions.”

Baserat på omdömena från E3-mässan, där Nintendo 3DS avtäcktes, verkar allmänheten ha blivit mycket imponerad av konsolen. Game Critics Awards utsåg nyligen Nintendo 3DS till mässans ”Best of Show”.

Nintendo 3DS planeras att släppas någon gång innan mars 2011.

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