Nintendos verkställande direktör, Satoru Iwata, har sagt att företaget ”aldrig tänkte” på iPhone eller iPod när de designade deras nästa bärbara konsol, Nintendo 3DS. Nintendo föredrar att fokusera på vad de gör bäst, förklarade han.
“I personally am a user of iPhones and iPods,” sade han. “I think of what these mean to me as a competitor. But I never thought of them when we were designing the 3DS.“
”If some people think that this might be the answer to the iPhone, then that should simply be the result. That is, it was not our goal to do that, but if people think that, it is the result. We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly. Anything that takes the time of a consumer might take away their interest in gaming, or their energies away from our products.“
”Anything that does that should be our competition. We should not narrowly define our competition as Apple, Sony or Microsoft. We have to think of what kinds of experiences we can create that only Nintendo can create, and what no other companies can create. The result is the Nintendo 3DS. If you say it is a solution against what Apple offers today, it is also a solution against all of the other competition.”